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The next generation of pet snacking

Better nutrition. Better protein. Better taste. Better care. Delicious snacks powered by the latest protein innovations — delivering high-quality protein with less fat and a lighter footprint on the planet.

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The Range

Three snacks. Three next-generation proteins. One belief: the future of pet snacking isn't about giving more — it's about giving better.

Digestive Cookies
For Dogs

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Oven-baked cookies with a taste dogs love, made with real fruits. Highly digestible, high in protein and lower in fat — a treat that's gentle on their tummy and kinder to the planet.

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  • Made with fermented protein (MICROHARVEST®)

  • Oven-baked, naturally delicious

  • Highly digestible & low in fat

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Oral Care Sticks
For Dogs

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Star-shaped sticks that make everyday oral care delicious. The long-lasting chew helps clean teeth and freshen breath, while PEKILO® mycoprotein delivers high-quality protein with less fat.

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  • Made with PEKILO® mycoprotein

  • Helps clean teeth for fresher breath

  • With algae & eucalyptus, & low in fat

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Powerful Nutrition 
Creamy snack for Cats

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A creamy liquid snack in a single-serve sachet, powered by cultivated chicken and enriched with essential amino acids including taurine — to support your cat's natural needs and everyday wellbeing.

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  • Cultivated chicken from Meatly®

  • Complete amino acid profile & with taurine

  • Low in fat to help maintain a healthy weight

Buy sachets
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High-quality protein, less fat

nutrition that supports everyday wellbeing.

Irresistible taste

because a better snack still has to be a delicious one.

Gentle & functional

from easy digestion to daily oral care.

A lighter footprint

significantly less land and water than conventional animal protein.

The benefits
A new generation of delicious snacks

Three next-generation proteins, one promise: irresistibly tasty treats that deliver high-quality protein with less fat — supporting your pet's health and wellbeing without ever compromising on the taste they love.

The impact on the planet

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Powered by the latest protein innovations

Traditional animal protein relies on a production system that uses nearly 80% of the world's agricultural land. Thanks to advances in technology, scientists and veterinarians have developed next-generation proteins that deliver the same high-quality nutrition while requiring significantly less land and water — making every treat a better choice for the planet.

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The three proteins

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High-quality fermented protein (MICROHARVEST®) — highly digestible, nutritious protein from naturally fermented plant-based ingredients.

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PEKILO® mycoprotein — an animal-free protein produced through the natural fermentation of fungi.

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Cultivated chicken (Meatly®) — real chicken produced by growing a small number of animal cells into meat. The same high-quality animal protein cats naturally love, produced without conventional livestock farming and enriched with essential amino acids.

Why trust us

Formulated by scientists & vets

Every recipe is developed by scientists and veterinarians, combining nutritional expertise with the latest protein science — so each treat is as good for your pet as it is delicious.

Designed with health & nutrition in mind

. Made with a good amount of high-quality animal-free proteins.
. Low in fat to support your pet’s weight management. 

Sustainability, backed by numbers

We don't just say better — we measure it. Our range of snacks delivers x% less land-use impact and x% less water footprint than a benchmark animal protein mix.

FAQ

The next generation of pet snacking

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